| Journal of the Market Research Society 1995 |
| Title | Subject | Authors |
|---|
| Adstock modelling for the long term. | Business | Broadbent, Simon, Fry, Tim |
| Alternative approaches to cluster-based market segmentation. | Business | Green, Paul E., Krieger, Abba M. |
| An empirical test of product sampling and couponing. | Business | Brennan, Mike, Gendall, Philip, McGuinness, Dalton |
| An implicit model of consumer behaviour. | Business | Heylen, J. Paul, Dawson, Barbara, Sampson, Peter |
| Applications of census microdata to research and marketing. | Business | Dale, Angela, Leventhal, Barry, Moy, Corrine |
| Big talk, small talk: BT's strategic use of semiotics in planning its current advertising. (British Telecommunications PLC) | Business | Alexander, Monty, Burt, Max, Collinson, Andrew |
| Comparing responses rates and response content in mail versus electronic mail surveys. | Business | Mehta, Raj, Sivadas, Eugene |
| Comparing two methods of sending out questionnaires; E-mail versus mail. | Business | Tse, Alan C.B., Tse, Ka Chun, Yin, Chow Hoi, Ting, Choy Boon, Yi, Ko Wai, Yee, Kwan Pui, Hong, Wing Chi |
| Competitor mystery shopping: methodological considerations and implications for the MRS Code of Conduct. (Market Research Society) | Business | Dawson, Janet, Hillier, Jill |
| Expanding the market for marketing research: changing beliefs, attitudes and corporate culture. | Business | Elliott, Richard, Jobber, David |
| Handedness bias in preference rating scales. | Business | Kirk-Smith, Michael |
| Horses for courses: how survey firms in different countries measure public opinion with very different methods. | Business | Taylor, Humphrey |
| Luck had nothing to do with it. Launching the UK's largest consumer brand. (National Lottery) | Business | Thomas, Sue, Kent-Smith, Elaine |
| Marketing research in the Gulf States: a practical appraisal. | Business | Leonidou, Leonidas C., Rossides, Nicos J. |
| Messages from the spiral of silence: developing more accurate market information in a more uncertain political climate. | Business | Turner, John, Sparrow, Nick |
| Monitoring social change. (socio-cultural research activities of International Research Institute on Social Change) | Business | Hasson, Larry |
| Obtaining purchase predictions via telephone interviews. | Business | Brennan, Mike, Esslemont, Don, Hini, Dean |
| Pictorial stimuli in conjoint analysis - to support product styling decisions. | Business | Wittink, Dick R., Vriens, Marco, Loosschilder, Gerard H., Rosbergen, Edward |
| Postmodern marketing research: no representation without taxation. | Business | Brown, Stephen |
| Product design and the pricing decision: a sequential approach. | Business | Tatham, Ronald, Miller, Jeffrey P., Vashi, Vidyut |
| Product design and the pricing decision: a sequential approach. | Business | Tatham, Ronald, Vashi, Vidyut, Das, Surya |
| Reliance on brand by young children. | Business | Hite, Robert E., Hite, Cynthia Fraser |
| Sight bites: a study of viewers' impressions of corporate logos in the communications industries. | Business | Wober, J. Mallory, Colman, Andrew M., Norris, Claire E. |
| The effect of appeal, complexity and tone in a mail survey covering letter. | Business | Hoek, Janet, Gendall, Philip, Esslemont, Don |
| The effect of computer-assisted interviewing on data quality. A review. | Business | Hox, Joop J., Leeuw, Edith D. de, Snijkers, Ger |
| The effect of discount coupons and gifts on mail survey response rates among high involvement respondents. | Business | Kalafatis, S.P., Madden, F.J. |
| Using optical mark read surveys: an analysis of response rate and quality. | Business | Klose, Allen, Ball, A. Dwayne |
| Utility: the key to understanding markets. | Business | Hutchinson, P.C., Marchant, L.J. |
| Virtual reality techniques in NPD research. (new product development) | Business | Chernatony, Leslie de, Rosenberger, Philip J., III |
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