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Madison Avenue 1987 - Abstracts
Madison Avenue 1987
Title
Subject
Authors
Adlife in New Orleans. (New Orleans' advertising community)
Business
Chervokas, John
All-programmers: Who are the nation's hottest TV stations' execs - and how did they get there?
Business
Frankel, Mark
Hartmarx tightens its belt. (clothing manufacturer-retailer trims staff and operations) (company profile)
Business
Oberlink, Peter
Salescall: Golf Magazine shows how reaching upscale achievers is par for the course.
Business
Searching for a venture. (advertisers seek joint ventures at National Association of Television Program Executives conventions)
Business
Feinberg, Andrew
The book Bill Bernbach never finished. (Bill Bernbach's book: A History of the Advertising That Changed the History of Advertising)
Business
The new Kraftsmen. (Kraft Inc.'s marketing campaigns and merger activities) (company profile)
Business
Oberlink, Peter
The undoing of Nielsen. (cancellation of Nielsen Television Index)
Business
Couzens, Michael
The Wall Street Journal Report on Television: Salescall. (television version of Wall Street Journal newspaper) (panel discussion)
Business
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