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Potentials in Marketing - Abstracts
Potentials in Marketing
Title
Subject
Authors
A pen is worth a thousand words.
Business
AT&T care packages get a lot of mileage.
Business
Birthday bashes make old news good news.
Business
Blast from the past.
Business
Kaeter, Margaret
Bridgestone/Firestone tire promo hits high gear.
Business
Burger King launches smart card loyalty program.
Business
Cacti and deserts help Diebold break billion-dollar sale mark.
Business
CD-ROM offers virtual tradeshow tour.
Business
Chevron pours in game promotion booster.
Business
Chicken of the Sea builds brand awareness with CD-ROM offer.
Business
Coke's Wall of Speed puts NASCAR fans in the driver's seat.
Business
Compaq motivated resellers to reach for their own stars.
Business
Frequent Fridays hosts "dinner and a movie" with Blockbuster.
Business
Get the knack for fun.
Business
Alexander, Devon
Go cards promote A&E network.
Business
Honda added products every month.
Business
Hoover sweeps bungled promotion under the rug.
Business
Kid power.
Business
Nolan, Paul
Kit helps dealers unravel marketing mysteries.
Business
Lifetime memories explains demand.
Business
Lumatec spreads its light across the world.
Business
Mohawk built memories.
Business
Mountain bike promotion puts fun in bread.
Business
Moviemaker's strings didn't tie Taco Bell down.
Business
POP materials came to the rescue for Nextel Communications.
Business
Premiums create enthusiasm for bank's training video.
Business
Prepaid gas card fuels Harley-Davidson anniversary promotion.
Business
PricewaterhouseCoopers toasts partnership with 'Merger Beer.'
Business
Nolan, Paul
Show me the card, show me the Coke.
Business
Start your engines.
Business
Kaeter, Margaret
Swingster and K-Products merge.
Business
Turn your product into a cursor.
Business
Valvoline teams with Mattel in creative crew pit.
Business
You can have your flat tax!
Business
Zebco fishes for niche markets.
Business
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