Potentials in Marketing - Abstracts

Potentials in Marketing
TitleSubjectAuthors
A pen is worth a thousand words.Business 
AT&T care packages get a lot of mileage.Business 
Birthday bashes make old news good news.Business 
Blast from the past.BusinessKaeter, Margaret
Bridgestone/Firestone tire promo hits high gear.Business 
Burger King launches smart card loyalty program.Business 
Cacti and deserts help Diebold break billion-dollar sale mark.Business 
CD-ROM offers virtual tradeshow tour.Business 
Chevron pours in game promotion booster.Business 
Chicken of the Sea builds brand awareness with CD-ROM offer.Business 
Coke's Wall of Speed puts NASCAR fans in the driver's seat.Business 
Compaq motivated resellers to reach for their own stars.Business 
Frequent Fridays hosts "dinner and a movie" with Blockbuster.Business 
Get the knack for fun.BusinessAlexander, Devon
Go cards promote A&E network.Business 
Honda added products every month.Business 
Hoover sweeps bungled promotion under the rug.Business 
Kid power.BusinessNolan, Paul
Kit helps dealers unravel marketing mysteries.Business 
Lifetime memories explains demand.Business 
Lumatec spreads its light across the world.Business 
Mohawk built memories.Business 
Mountain bike promotion puts fun in bread.Business 
Moviemaker's strings didn't tie Taco Bell down.Business 
POP materials came to the rescue for Nextel Communications.Business 
Premiums create enthusiasm for bank's training video.Business 
Prepaid gas card fuels Harley-Davidson anniversary promotion.Business 
PricewaterhouseCoopers toasts partnership with 'Merger Beer.'BusinessNolan, Paul
Show me the card, show me the Coke.Business 
Start your engines.BusinessKaeter, Margaret
Swingster and K-Products merge.Business 
Turn your product into a cursor.Business 
Valvoline teams with Mattel in creative crew pit.Business 
You can have your flat tax!Business 
Zebco fishes for niche markets.Business 
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