| The Journal of Services Marketing 1997 |
| Title | Subject | Authors |
|---|
| A cross-sectional test of the effect and conceptualization of service value. | Business | Brady, Michael K., Cronin, J. Joseph, Jr., Shemwell, Donald J., Brand, Richard R., Hightower, Roscoe, Jr. |
| An exploratory investigation of consumer decision making for selected professional and nonprofessional services. | Business | Ettenson, Richard, Turner, Kathryn |
| A processual analysis of customer service training. | Business | Lin, Binshan, Darling, John |
| Awareness of service charges and its influence on customer expectations and perceptions of quality in banking. | Business | Kangis, Peter, Passa, Vassiliki |
| Computer currency. (evaluation of Microsoft Office 97) | Business | |
| Computer currency. (evaluation of Quarterdeck Inc. software products) | Business | |
| Consumer evaluations of fast-food services: a cross-national comparison. (implications of culture on the evaluation of services offered by an international fast-food chain) | Business | Ulgado, Francis M., Lee, Moonkyu |
| Consumer-specific determinants of the size of retail choice sets: an empirical comparison of physical good and service providers. (implications of services and products offered in a retail store) | Business | Brand, Richard R., Cronin, J. Joseph |
| Corporate name change signaling in the services industry. | Business | Koku, Paul Sergius |
| Enhancing service personnel effectiveness through the use of behavioral repertoires. | Business | Dobni, Dawn, Ritchie, J.R. Brent, Zerbe, Wilf |
| Establishing ethical boundaries for service providers: a narrative approach. | Business | Harris, Sharon, Bush, Victoria, Bush, Alan |
| Exploring market orientation in banks: an empirical examination in Saudi Arabia. | Business | Bhuian, Shahid N. |
| Implementing a relationship marketing program: a case study and managerial implications. | Business | Voss, Glenn B., Voss, Zannie Giraud |
| Internet currency. (evaluation of American Express website) | Business | |
| Internet currency. (evaluation of MCB University Press and CIGNA web sites) | Business | |
| Making promises: the power of engagement. | Business | Fabien, Louis |
| Marketing ethics: a comparison between services and other marketing professionals. | Business | Rao, C.P., Singhapakdi, Anusorn |
| Product management and the marketing of financial services. | Business | Gupta, Ashok K., Wilemon, David, Raj, S.P., Strieter, Jeffrey |
| Radio advertising in information strategy: differences between services and products. | Business | Abernethy, Avery M., Butler, Daniel D., Gray, James I. |
| Right first time in service: a checklist of best practice and the link to performance. | Business | Caruana, Albert, Pitt, Leyland F. |
| Searching for information in marketspace: does the form - product or service - matter? | Business | Dholakia, Ruby Roy, Venkatraman, Meera |
| Service guarantees and consumers' evaluation of services. (implications of offering service guarantees in the success of a restaurant business) | Business | Talaga, James, Tucci, Louis A. |
| Service loyalty: implications for service providers. | Business | Javalgi, Rajshekhar J., Moberg, Christopher R. |
| Service pricing: a multi-step synthetic approach. (evaluation of pricing strategies in the services industry) | Business | Capella, Louis M., Tung, Wei, Tat, Peter K. |
| Service provider training programs at odds with customer requirements in five-star hotels. | Business | McColl-Kennedy, Janet R., White, Tina |
| Service quality in the Australian advertising industry: a methodological study. | Business | Quester, Pascale G., Romaniuk, Simon |
| Services marketing: taking a principled stand.(Editorial) | Business | Martin, Charles L. |
| Strategic pricing differentiation in services: a re-examination. | Business | Mitra, Kaushik, Capella, Louis M. |
| Taking advantage of barter in radio. | Business | Vaccaro, Joseph P., Kassaye, W. Wossen |
| The antecedents of consumer expectations of services: an empirical study across four industries. | Business | Kurtz, David L., Clow, Kenneth E., Ozment, John, Beng Soo Ong |
| Using norms to improve the interpretation of service quality measures. | Business | Brown, Tom J. |
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