| The Journal of Services Marketing 1999 |
| Title | Subject | Authors |
|---|
| A conceptual approach to classifying sports fans. | Business | Bashaw, R. Edward, Hunt, Kenneth A., Bristol, Terry |
| An examination on perceived risk, information search and behavioral intentions in search, experience and credence services. | Business | Mitra, Kaushik, Capella, Louis M., Reiss, Michelle C. |
| An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events. | Business | McDaniel, Stephen R., Mason, Daniel S. |
| Assessing contact personnel/customer interaction in a small town: differences between large and small retail districts. | Business | Klemz, Bruce R. |
| Closing the gaps: service quality in sport tourism. | Business | Thwaites, Des |
| Competitive advantage in international services marketing.(Editorial) | Business | Hult, G. Tomas M. |
| "Culture shocks" in inter-cultural service encounters?(Statistical Data Included) | Business | Mang, Paul, Strauss, Bernd |
| Developing marketing strategies for transnational service operations. | Business | Lovelock, Christopher H. |
| Dimensions of consumer search behavior in services. | Business | McColl-Kennedy, Janet R., Fetter, Richard E., Jr. |
| Franchise relocation and sport introduction: a sports marketing case study of the Carolina Hurricanes' fan adoption plan. | Business | Kelley, Scott W., Hoffman, K. Douglas, Carter, Sheila |
| Importance-performance analysis as a strategic tool for service marketers: the case of service-quality perceptions of business students in New Zealand and the USA. | Business | Ford, John B., Joseph, Mathew, Joseph, Beatriz |
| Internationalization strategies for services. | Business | Gronroos, Christian |
| International services advertising: an examination of variation in appeal use for experiential and utilitarian services.(Statistical Data Included) | Business | Albers-Miller, Nancy D., Stafford, Marla Royne |
| International services marketing: review of research, 1980-1998.(Statistical Data Included) | Business | Knight, Gary |
| International services: perspectives at century's end. | Business | Clark, Terry, Rajaratnam, Daniel |
| Internet currency.(SRI Consulting's Internet World Wide Web) | Business | Pitta, Dennis |
| Management behavior and barriers to market orientation in retailing companies. | Business | Harris, Lloyd C., Piercy, Nigel F. |
| New media in marketing redefine competitive advantage: a comparison of small and large firms. | Business | Lynn, Gary S., Maltz, Alan C., Jurkat, Peter M., Hammer, Michael D. |
| Non-profit organizations are marketing challenged too?(Editorial) | Business | Martin, Charles L. |
| Promotion and advertising agency utilization: a nation-wide study of hospital providers. | Business | Henthorne, Tony L., Oswald, Sharon L., Hogan, Beth, Schaninger, William |
| Service quality by relationships in the international market. | Business | Eriksson, Kent, Sharma, D. Deo, Majkgard, Anders |
| Sports marketing: an examination of academic marketing publication.(includes bibliography of published sports marketing articles) | Business | Shannon, J. Richard |
| Testing the SERVQUAL scale in the business-to-business sector: the case of ocean freight shipping service. | Business | Durvasula, Srinivas, Lysonski, Steven, Mehta, Subhash C. |
| The effects of market orientation on effectiveness and efficiency: the case of automotive distribution channels in Finland and Poland.(Statistical Data Included) | Business | Mehta, Rajiv, Mazur, Jolanta, Polsa, Pia, Chen, Su-Jane, Chang, Tung-Zong |
| The impact of a video screen and rotational-signage systems on satisfaction and advertising recognition. | Business | Grove, Stephen J., Pickett, Gregory M., Moore, Jesse N. |
| The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services. | Business | Sharma, Neeru, Patterson, Paul G. |
| The impact of sales quotas on moral judgment in the financial services industry. | Business | Good, David J., Schwepker, Charles H., Jr. |
| The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry. | Business | Clow, Kenneth E., Garretson, Judith A. |
| The internationalization of services: trends, obstacles and issues.(Statistical Data Included) | Business | Samiee, Saeed |
| The role of culture and purchase motivation in service encounter evaluations.(Statistical Data Included) | Business | Mattila, Anna S. |
| "What sort of soil do rhododendrons like?" - comparing customer and employee responses to requests for product-related information. | Business | Baron, Steve, Harris, Kim, Davies, Barry |
| Wiring and growing the technology of international services marketing. | Business | Fisk, Raymond P. |
| Word-of-mouth communication in the service marketplace. | Business | Miller, Fred, Mangold, W. Glynn, Brockway, Gary R. |
| Work stress and customer service delivery. | Business | Varca, Philip E. |
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