A Blockbuster system: Blockbuster's custom database system takes a lot of the guesswork out of site location
Article Abstract:
Blockbuster Entertainment Corp has developed a proprietary data base application program that locates potential Blockbuster video store sites by sorting through a wide variety of information. The customized program examines variables such as neighborhood demographics, the location of other Blockbuster sites, the location of other video stores, and the presence of traffic generating businesses in a neighorhood, then projects potential sales for a new Blockbuster at that site.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
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The personal is political
Article Abstract:
Developing consumer privacy policies helps companies allay customers' concerns and build productive client/company relationships. Policies should include full disclosure of how consumer data will be used, what benefits the customer will gain from sharing personal data, and allow customers the option to decline.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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