Abstracts - faqs.org

Abstracts

Advertising, marketing and public relations

Search abstracts:
Abstracts » Advertising, marketing and public relations

Super egos: today's college students display an unusually high level of self-confidence - and that could mean trouble after graduation

Article Abstract:

Incoming college freshman believed themselves to be more academically skilled in 1996 than in 1971 despite real academic shortcomings during their first year in college, according to a 1996 UCLA Higher Education Research Institute. The survey suggests that the increased and unrealistic self-confidence was created by grade inflation. This trend is likely to end up with disappointed graduates who discover that employers are more demanding than academic institutions.

Author: Francese, Peter
Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
Analysis, Column, Students, Surveys, Grading and marking (Students), Grading (Education)

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Fly away home: we could use more data about 'snowbirds' - Americans who trek south for the winter months

Article Abstract:

The number of seasonal travelers who live in one state and travel to another for a period of several months is increasing, according to surveys. The aging baby boomer population is one factor, although many of them have delayed childbearing or include two full-time wage earners, making it more difficult to travel. The 55-to 64-year old age group is expected to increase 74% as the baby boomers age, according to the Census Bureau.

Author: Francese, Peter
Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
HOTELS AND OTHER LODGING PLACES, Tourist Travel, Social aspects, Vacations, Tourism, Baby boom generation, Travelers

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


The new homemakers: fewer in number and tighter of fist, the baby bust moves into the household-formation years

Article Abstract:

The youngest households, which are populated by individuals under 25 years of age, will increase by 2% between 1998 and 2001. These households spend less because they are poorer but they pay 42% of all rents and 45% of all child care costs. If they have no increase in household spending between 1998 and 2001, there could be a decrease in consumer spending of a mere $12.3 billion.

Author: Francese, Peter
Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
Private Households, Households, Consumer spending, Cost and standard of living, Cost of living

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Statistics
Similar abstracts:
  • Abstracts: Front page news: the Salina Journal adopts geodemographic analysis - and blazes a trail for the newspaper industry
  • Abstracts: Your friendly neighborhood Web site. What works on the Web? Continental drift
  • Abstracts: That e-mail has no clothes. Websters, revised: one year can make a big difference in Net consumer profiles. Shopping from the sofa; an Aragon survey says Americans won't buy from the tube if they feel remote
  • Abstracts: Loyalty for sale: everybody's doing frequency marketing - but only a few companies are doing it well. POP ART: point-of-purchase advertising, " the last three feet in the marketing mix," continues to win friends and influence customers
  • Abstracts: Room for improvement: when Tenaya Lodge lost its star attraction, the resort turned to its customer database to keep its guest rooms full
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.