That e-mail has no clothes

Article Abstract:

A regulatory project aimed at removing junk e-mail cloaking features has been launched by the Association for Internet Marketing (TAIM). Cloaking masks the source of the mailing, enabling mass mailers to crowd e-mailboxes with unsolicited messages. One solution is TAIM's "gift" mail service, which adds benefits to bulk commercial mailings for recipients.

Wired Telecommunications Carriers, Direct Marketing, Electronic Mail Services, Marketing, Electronic mail systems, Email

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Websters, revised: one year can make a big difference in Net consumer profiles

Article Abstract:

The 1997 Direct Marketing Association Consumer Online Survey found that 43% of respondents have made purchases over the Internet, compared to 26% in 1996. Security concerns rose from 48% in 1996 to 63% in 1997. E-mail response expectations have dropped markedly in 1997, with 15% of consumers expecting same-business-day response, down from 24% in 1996.

Electronic commerce, E-commerce

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Shopping from the sofa; an Aragon survey says Americans won't buy from the tube if they feel remote

Article Abstract:

A survey noted that most home shoppers are from the East Coast of the US rather than remote regions. Home shoppers are in the upper income bracket, married and between the ages of 35 and 54. Home shoppers make most of their purchases on impulse for approximately $125 with less than 25% of them making over five purchases per year.

Online shopping

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