Come together

Article Abstract:

The definition of New Media is investigated at the Hakone Forum and Multimedia Festival in Japan, organised by Apple Computer. It broke the concept down into three aspects, technology, content and infrastructure. The technology already exists, but has not yet penetrated everyday life, cables have become thinner and fibre optics more sophisticated. To demonstrate content, Apple displayed submissions from designers and publishers. Infrastructure investigates the part that designers will play in the development of New Media.

Telecommunications industry, Communications industry, Fairs and festivals, Mass media

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Joy Mountford: Manager, advanced technology human interface group, Apple Computer

Article Abstract:

Joy Mountford is a manager of advanced technology human interface group at Apple Computer. Her job involves developing prototypes for the product ideas of clients, rather than carrying out original research. Selection criteria depends on the potential and salability of the product. Mountford has a close working relationship with staff and is closely involved with the work carried out.

Management, Officials and employees, Computer industry, AAPL, Interview, Industrial design, Mountford, Joy

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Welcome change

Article Abstract:

International Business Machines is experimenting with a new way of receiving potential customers and visitors. At its new building near Heathrow, The Forum, Bedfont Lakes, receptionists do not sit behind desks, but go over to greet clients and take them to a stand to print out their security badges, simultaneously demonstrating the company's technology.

Cases, International Business Machines Corp., Corporate image, Public relations

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