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Business, general

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A gander at the big goose

Article Abstract:

The Wawa Inc., a convenience store in Philadelphia has metamorphosed into a chain of more than 550 units in southern Pennsylvania, New Jersey, Delaware, Maryland and northern Virginia. Rob Price, the CMO and vice president of Wawa Inc., outlines the strategies and beliefs that have made Wawa, a private Fortune 500 company.

Author: Higgins, Kevin T.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Executives, Vice presidents (Organizations), Price, Rob (vice-presidents), Wawa Inc.

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Flower power

Article Abstract:

Michael J. Soenen, president and CEO of Florists Telegraph Delivery (FTD) talks about the floral market scenario and FTD's foray into e-commerce.

Author: Higgins, Kevin T.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Management dynamics, Florists, Management, Company business management, E-commerce, Soenen, Michael J., FTD Corp.

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The rebirth of 7-Eleven

Article Abstract:

Russ Klein answers questions about 7-Eleven's plans to market financial services within its convenience stores.

Author: Higgins, Kevin T.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
Services introduction, New Products/Services, Marketing, Financial Services, Finance and Insurance, Methods, Financial services industry, Product introduction, 7-Eleven Inc., Company service introduction, Service introduction, Interviews, SVEV, Klein, Russ

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Subjects list: United States, Officials and employees, Convenience stores, Interview, Beliefs, opinions and attitudes, Marketing, Company marketing practices
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