A taxonomy of couples based on influence strategies: the case of home purchase

Article Abstract:

A taxonomy of husband-wife dyads based on the pair's influence strategy mix used in dealing with preference differences in a home purchase situation is developed. Couples are grouped into one of four categories: compromising couples, wife-oriented couples, dogmatic couples and light influencing couples. Analysis indicates that the type of influence approach employed is determined by couples' demographic characteristics and sex-role attitudes, and affect the sharing of influence on the decision outcome.

Research, Husband and wife, Husband-wife relations, House buying, Home buying, Influence (Psychology)

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The relationships among quality, value, satisfaction and behavioral intention in health care provider choice: A South Korean study

Article Abstract:

An integrative model of health care consumer satisfaction is proposed based on established relationships among service quality, value, patient satisfaction and behavioral intention, and tests in the context of South Korean health care market. Results show that both service quality and value have significant direct impact on behavioral intention while value assessment is influenced by perceived service quality.

South Korea, Forecasts, trends, outlooks, Marketing procedures, HEALTH SERVICES, Forecasts and trends, Health care industry, Market trend/market analysis, Customer satisfaction, Customer relations

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Methods of measuring health-care service quality

Article Abstract:

Ways of measuring health care service quality are discussed.

Medical care, Quality management, Medical care quality

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