Advertising: survey showing corporate executives' tepid support for advertising rings some alarms

Article Abstract:

An American Advertising Federation-commissioned survey shows most executives are neutral about the effectiveness of their advertising spending. The average predicted increase for ad budgets was 4.6 percent per year according to the survey. Executive officers ranked ad services' importance just ahead of legal, but well below product development, planning, and public relations. This has prompted the ad industry to move ahead with its own campaign to raise awareness among budget decision-makers of the value of advertising. Carmichael Lynch, Minneapolis, offering it's services pro bono, will have a budget of $12 mil.

Surveys, Advertising expenditures, American Advertising Federation, Carmichael Lynch Inc.

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Three giant advertising agencies take actions to accommodate their growth in the global market

Article Abstract:

Three huge advertising agencies made moves last week to reflect trends which include consolidation and globalization. Ogilvy & Mather Worldwide resigned its account with Shell Oil Co. and is closing their Houston office to concentrate on global markets. The MacManus Group is acquiring Germany's Buhler & Partners which features General Motors' account along with about $60 million in other clients. And Lowe Lintas is losing Germany's Henkel KGAA but is keeping the far larger account of Unilever.

Motor vehicles and car bodies, Europe, Foreign operations, PETROLEUM AND COAL PRODUCTS, Petroleum, Petroleum and Coal Products Manufacturing, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Soap and Other Detergent Manufacturing, Agencies, Soap and other detergents, Soaps & Detergents, Mergers, acquisitions and divestments, Petroleum industry, Automobile industry, General Motors Corp., GM, Soap and cleaning agents industry, Cleaning agents industry, Unilever Group, MacManus Group, Ogilvy & Mather Worldwide Inc., Henkel KGAA, Ogilvy and Mather Worldwide Inc., Shell Oil Co., Lowe Lintas, Lowe Lintas and Partners Worldwide, Buhler and partners, Unilever

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