Ford rolls out a plan to resolve identity crisis for its six brands

Article Abstract:

In January at the big auto show in Detroit, Ford will show off all six car brands like equals. Or at least it won't pretend it doesn't own any of them the way it has treated Mercury all along, for instance. Or Jaguar. It is going with the assumption that the Ford name is to be trusted and it doesn't diminish the Jaguar image any. The company isn't disclosing what its 82,000-square-foot display is costing.

Motor Vehicles & Parts, Transportation Equipment Manufacturing, Global Marketing, Positioning, Motor Vehicles and Equipment, Consumer Attitudes, Out-of-Home Advertising, Automobiles, Advertising, Automobile industry, Ford Motor Co., F

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In India's toothpaste war, an oddly familiar smile

Article Abstract:

TV personality Ruby Bhatia smiles at one-sixth of the world's potential toothpaste customers, the viewers in India, for two competing brands. She appears in ads for Colgate as well as Close-Up in a fierce battle for market share of India's 1 billion people. Alabama-born and Toronto-raised, the Indian star didn't mention the old Close-Up ad to Colgate because Unilever shelved it after filming.

Comment:

Using same Indian model in toothpaste ads as Colgate

United Kingdom, Foreign operations, Television, Toilet preparations, India, Soap and Other Detergent Manufacturing, Advertising Activity, Geographic, Campaign Launched, Packaging, Toothpaste, Toiletries industry, Unilever Group, Toothpastes, Hindustan Lever Ltd.

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