Miller and Visa join the ranks of edgy marketers that like to re-examine their agency roster

Article Abstract:

In light of all the money that is spent by large companies on advertising, it's understandable when they want to keep checking on the value they are getting in return. In Miller Brewing's case, the Miller Lite campaign has not helped sagging sales, so the company wants to review where to go next. Visa USA also wants to evaluate whether all their segments, TV advertising, sales promotion, and the NFL sponsorship, should be handled under one agency roof or leave it split up the way it is now.

Beer & Other Malt Beverages, Breweries, Malt beverages, Campaign Effectiveness, Evaluation, Advertising agencies, Miller Brewing Co., Visa U.S.A. Inc.

---

Mastercard joins the growing crowd that believes what sells here will sell there, too

Article Abstract:

Mastercard International and its New York ad agency are trying to take the company's product marketing global. So far, the company has convinced its European and Latin American partners to go with the U.S. agency, McCann-Erickson Worldwide Advertising. And the agency is pitching all the other regional units one by one to win them over so that the global brand can be marketed with more cohesiveness. It only makes good marketing sense, as IBM and Citibank have found.

MasterCard International Inc., Credit and debit card industry, Credit card industry, McCann-Erickson Worldwide Advertising

---

Further shrinking its agency roster, Procter & Gamble moves five accounts from Euro RSCG

Article Abstract:

The world's largest advertiser, Procter & Gamble, spending over $5.7 billion annually, took five brands away from an ad agency it has worked with since 1956, Euro RSCG Tatham and its parent company. The household products giant has distributed the duties of most of the orphaned brands to its other agencies, but Clearasil still needs a creative shop.

Comment:

Co. took almost all duties away from Euro RSCG Tatham

Soap and Other Detergent Manufacturing, Soap and other detergents, Soaps & Detergents, Procter & Gamble Co., PG, Cleaning agents industry, Housewares, EURO RSCG Tatham

Similar abstracts:

• Abstracts: Celebrities join efforts to persuade people to read more books. KPMG Peat Marwick is using a brand capmpaign to set itself apart from the accounting herd
• Abstracts: A milestone on the road to ultrafast computers. Bridging two worlds to make on-line digital music profitable
• Abstracts: In a battle over the prices of commercials during NFL games, the sponsors played defense well. Fewer viewers, more commercials: sales of network TV spots beat the most optimistic forecasts
• Abstracts: Watch what the Internet asks children, sponsors are warned, or see the government step in
• Abstracts: AMR plans to auction three of its units to focus on American Airlines business. Atlas Air to unveil agreement to fly planes for FedEx

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.