An experimental investigation of valuation change due to commonality in vertical product line extension

Article Abstract:

Research is presented concerning the increasing use of vertical product line extensions by business enterprises in a variety of industries, to higher-end and lower-end projects to extend commonality in the design of product lines.

Product Development, Production management, Finance, Brief Article, Business enterprises, Product lines

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Linking product development outcomes to market valuation of the firm: the case of the U.S. pharmaceutical industry

Article Abstract:

The article presents a case study on pharmaceutical sector of the United States to examine the impact of Food and Drug Administration's drug approval on the stocks of the sector.

Product development, Forecasts, trends, outlooks, Pharmaceutical preparations, Securities issued, listed, Analysis, Case studies, Pharmaceutical industry, Forecasts and trends, Influence, Market trend/market analysis, Securities, Company securities, Drug approval, Stock markets, Stock market

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Embodied cognition and new product design: changing product form to influence brand categorization

Article Abstract:

The usage of embodied cognition and perceptual symbol systems by manufacturing industries for communicating product quality to the customers is examined.

Management dynamics, Advertising, Advertising Activity, Customer Relations, Evaluation, Product defect/failure, Product quality, Company business management, Software quality, Brand image

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