An investigation of modulator effects on alignment skill

Article Abstract:

An analysis of modulators influencing alignment skill reveals that major influences include decision-making mode, market orientation, marketing capability and organizational slack. These modulators function as mechanisms that help managers modify, influence and control alignment skills so as to effectively synchronize the organization to the outside environment. Data was gathered using survey forms submitted to a total of 35 managing directors of companies of different size and industry type.

Management Skills NEC, Research, Methods, Management, Management techniques, Industrial organization, Executive ability

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Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets

Article Abstract:

The market orientation is addressed within the context of multiple stakeholder orientation to each stakeholder group, which exist simultaneously, giving a multiple stakeholder orientation profile (MSOP). The empirical study of marketing executives identifies where marketing capabilities and assets are both different and similar among executives with a market focus in their MSOPs, and those with other MSOPs.

Surveys, Marketing executives

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Network perspectives on interfirm conflict: Reassessing a critical case in international business

Article Abstract:

The dyadic and network interpretations of a critical case of dispute between Japanese and Australian firms are reassessed. The network analysis provides the International Marketing and Purchasing (IMP) perspectives on the power and conflict.

Network analysis (Planning), Conflict management

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