Augmented retail services: the lifetime value of affection

Article Abstract:

The process of creating patronage and the use of service augmentation to build loyalty for a retail establishment are discussed. Customers need to be delighted beyond their expectations to make them recommend a store. Customer delight can be delivered through service augmentation which is the responsibility of everybody in the retail operation. Patronage loyalty is developed on both past unexpected delightful experiences and future expectations.

Retail Trade, Research, Services, Retail industry, Customer satisfaction

---

Could co-op advertising be a manufacturer's counterstrategy to store brands?

Article Abstract:

The role of cooperative advertising program in addressing harmful effects of private label introduction by retailer and manufacturer is presented.

Canada, Advertising, Advertising and Related Services, Advertising Activity, Cooperative Advertising, Usage, Influence, Strategic planning (Business), Private labeling, Private label products

---

Similar abstracts:

• Abstracts: An analysis of turnover among retail buyers. The effects of advertising on retail price competition under vertical restraint: a Japanese case
• Abstracts: Assessing the validity of secondary data proxies for marketing constructs. Market orientation and business performance in a Chinese business environment
• Abstracts: Experiencing mistreatment at work: the role of grievance filing, nature of mistreatment, and employee withdrawal
• Abstracts: A transaction-efficiency analysis of an Internet retailing supply chain in the music CD industry. Physical distribution service quality in internet retailing: service pricing, transaction attributes, and firm attributes

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.