Back to basics, from the top: executives of growing firms find ways to stay close to front-line employees and their customers

Article Abstract:

Companies such as Golden Corral restaurant and Graphic Solutions use innovative ways to keep executives abreast of workers' concerns. Golden Corral requires 50 executives to work in the restaurant once a year, and Graphic Solutions managers have question and answer sessions with employees.

Eating places, Restaurants & Food Service, Food Services and Drinking Places, Commercial Photography, Commercial Photo & Graphic Arts Svcs, Innovations, Labor relations, Restaurants, Restaurant management, Business services, Graphic arts industry, Business communication, Golden Corral Corp., Graphic Solutions Ltd.

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New directions in marketing

Article Abstract:

Interactive communications technology will have an important role in the integrated electronic marketplace that will emerge in the future. Demographics will also change marketing, as products and services are developed for an aging population.

Forecasts and trends, Marketing, Aged consumers, Elderly consumers, Electronic marketing

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What do customers think of your firm?

Article Abstract:

Successful businesses constantly monitor customer satisfaction. The methods Delta Dental Plan of Massachusetts and Holiday Builders Inc use to evaluate and improve customer service are described.

Evaluation, Customer service, Consumer confidence

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