Brand power: the first survey of brand value in Australia has produced some surprising results
Article Abstract:
The first league table of the most valuable Australian and New Zealand-owned brands is presented. Australia's most valuable brand is Telstra, worth an estimated A$9.4 billion, followed by the leading four banks. Telecom NZ is the only New Zealand brand in the top 20.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Evaluation, Cover Story, Business names
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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Rice-power boost for biscuit maker
Article Abstract:
A profile of the Australian biscuit manufacturer Arnotts is presented. The company's research and product innovation program, the demand for healthier snacks and the increase in market share achieved are examined.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Finance, Snack foods industry, Company Profile, Biscuits, Arnott's Snack Foods
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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