How British Business Can Get the Best Out of Europe

Article Abstract:

Reducing the costs of doing business in Europe can be accomplished by eliciting cooperation between customs officials and establishing a commercial policy for the European Economic Community (EEC). Restrictive practices of the EEC cost European consumers one week's wages per year. Markets in defense and telecommunications must be opened up to compete with the United States and Japan. Decisions by the Internal Market Council are detailed. Completing the harmonization program and simplifying customs procedures are stated as short term goals.

Laws, regulations and rules, International trade, Tariffs, European Economic Community

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Persuasion and Attitude Change

Article Abstract:

Attitudes have been defined as relatively enduring beliefs organized around an object or situation, influencing the person to behave or respond in a certain way. The behavior or act will occur when an opportunity arises; a persuader wants to change attitudes of the public towards his product. Some attitudes can be changed by mass communication; others cannot.

Psychological aspects, Surveys, Attitudes, Attitude change, Attitude (Psychology)

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