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Business, general

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Comparative study of local and transnational enterprises in Taiwan and their implementation of Six Sigma

Article Abstract:

Total quality management (TQM) uses a Six Sigma approach in implementing a quality control procedure to meet the various demands of customers. The implementation of Six Sigma by ten local and nine transnational enterprises in Taiwan was analyzed, and the drivers and obstacles were investigated using SPSS statistical skills.

Author: Jung-Lang, Cheng
Publisher: Taylor & Francis Ltd.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2007
Product quality, Practice, Quality management, Total quality management, Six Sigma (Quality control), Report

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Understanding the antecedents to customer loyalty by applying structural equation modeling

Article Abstract:

Linear modeling is used to examine the impact of fair price, interaction with customers and product quality, on customer loyalty.

Author: Yieh, Kaili, Chiao, Yu-Ching, Chiu, Ya-Kang
Publisher: Taylor & Francis Ltd.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2007
Forecasts, trends, outlooks, Marketing procedures, Pricing Policy, Management, Usage, Forecasts and trends, Pricing, Market trend/market analysis, Customer loyalty, Company business management, Linear models (Statistics), Customer relations, Product price

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Subjects list: Taiwan, Business enterprises
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