Concept testing with and without product trial

Article Abstract:

A study of the concept testing done on a baking soda toothpaste showed a relatively low significance for both product positioning and trial in the multivariate analysis of covariance test in terms of perception/preference, purchase interests and overall preference. The result of the test revealed no interaction effects between product trial and product positioning. The study also suggested that product trials may be a helpful input to some phases of product development, but not much to familiar consumer products such as toothpaste.

Methods, Analysis, Product management, Testing, Tests

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The predictive power of Internet-based product concept testing using visual depiction and animation

Article Abstract:

Research is presented concerning the development and testing of a product concept testing method for use with Internet-based products. The use of virtual prototypes and their comparison with physical prototypes are discussed.

Usage, Evaluation, Product information, Online services, Internet services, Technological innovations, Virtual reality

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Is all communication created equal?: an investigation into the effects of communication mode on perceived information quality

Article Abstract:

Research is presented concerning the important role which is played by communication in the development and marketing of innovative products. The analysis of a survey of 504 nonmarketing managers is discussed.

Marketing, Communication, Communications

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