Consumer derived utilitarian value and channel utilization in a multi-channel retail context

Article Abstract:

The changes in the retail environment have enabled the retailers to develop strategies that aim at synchronizing multiple, complementary channels to service an increasingly diverse consumer marketplace. Significant differences were found in the underlying utilitarian values influencing consumer channel utilization and more differences were found across channels in the relationships between channel information search and channel purchase frequency.

Marketing procedures, Retail Trade, Management dynamics, Methods, Management, Retail industry, Company business management, Customer relationship management, Customer relations, Retailers (Persons)

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Preferences in health care service and treatment: A generational perspective

Article Abstract:

The process of socialization is presented to illustrate that the social, political, economic, and technological environments in which consumers create unique generational values and behavior. Based on a national probability sample of 184 consumers the results showed that generational values have a significant impact on health care preferences.

Health Care and Social Assistance, Services information, HEALTH SERVICES, Administration of Public Health Programs, Health Care Services, Medical & Health Services, Services, Health care industry, Medical care, Medical care (Private)

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Cohort segmentation: an exploration of its validity

Article Abstract:

The central relationship in the cohort concept and whether the consumers within cohort groupings cite similar external events are examined. The results showed that 45 percent of the participants could be classified into their cohort grouping and that the external life events were related to these groupings.

Market Targeting & Approach, Market segmentation, Cohort analysis, Market strategy

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