Consuming technology: why marketers sometimes get it wrong

Article Abstract:

The interaction between technologies, firms, customers and society is analyzed. Strategies that can be adopted by various firms to take full advantage of these interactions are presented.

Usage, Marketing, Technology, Company marketing practices

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Viewing brands in multiple dimensions

Article Abstract:

The importance of brand management for business organizations, and the success of brands which depends on many factors like time, context and brand endorser, is discussed.

Economic aspects, Product management, Business success

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Developing an effective customer loyalty program

Article Abstract:

The methods adopted by various firms for the management of customer relations, through the development of customer loyalty programs, are described.

California, Methods, Customer relations

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