Cost drivers and where to look to lower cost

Article Abstract:

In order to lower costs in a highly price-sensitive market, cost drivers and ways to tackle them are discussed. Cost drivers are key areas of business where costs may increase, and can be reduced. These are economies of scale, learning, capacity utilization, linkages, vertical integration, timing, interrelationships, discretionary policies and location.

Markets (Economics), Economies of scale

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Customer purchase criteria and signaling

Article Abstract:

Customer perception of products and companies, and factors influencing the purchase decision are discussed. Ways to restructure thinking and operations in a business to make higher sales and satisfy the customer are presented.

Consumer Behavior, Study and teaching, Customer satisfaction, Consumer behaviour, Purchasing power

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