Cross-functional teams: good concept, poor implementation!

Article Abstract:

The use of teams in the product development process has been the trend since the late 1970s. However, this upsurge in the practice of forming work groups for product development has not been without questions. Interviews with several Fortune 500 companies have shown that most firms have not optimized the use of teams in the product development process. The benefits of work groups, current practices in team design, people considerations in team work and communication and leadership issues are discussed. Suggestions on improving team effectiveness are also presented.

Evaluation, Work groups, Teamwork (Workplace), Group work in research, Group research

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A strategic framework for assessing product line additions

Article Abstract:

The components of the five-element framework for evaluation of product-line additions are sales benefits from increasing variety to the product line extension, fixed cost effect for extending the line, cannibalization effect, lost sales from inactionand complementarity benefits. Each of these elements are discussed with examples of products from different industries. The positive and negative implications of the strategy are also considered. As a conclusion, marketing managers should determine when to introduce a product to an existing line.

Innovations, Control, Overhead costs, Cost control, Product lines

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Determinants of inward technology licensing intentions: an empirical analysis of Australian engineering firms

Article Abstract:

The propensity of Australian engineering firms to adopt inward technology licensing (ITL) as a new product development method is examined. ITL refers to an agreement between a firm which intends to acquire rights to a technology from another company in consideration of compensation. It is shown that adoption of ITL is dependent on previous ITL experience, perceptions regarding ITL costs and benefits, awareness of ITL opportunities and internal research and development capabilities.

Engineering services, Analysis, Australia, Engineering firms, Science and technology policy, Foreign licensing agreements

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