Dancing to a new tune: Is the Web a godsend for music clubs? Columbia House and BMG may soon find out

Article Abstract:

By-mail music clubs such as Columbia House and BMG Music Services have configured Web sites that permit members to make their selections online rather than by mail. This resolves a long-standing problem. Previously, customers ordered their selections using a 'negative option' arrangement that involved returning a monthly card with a highlighted selection chosen by the club. A member had an option to send back the card saying they wanted something else or nothing at all, but anyone who forgot to do this would receive the club's monthly pick. This arrangement was unpopular and generated many complaints. Now, members have a capability to peruse online catalogs, order electronically and check their account status. Meanwhile, clubs are planning online versions of their franchises that will resemble ordinary online stores, being open to anyone rather than just to subscribes.

Musical instrument stores, Music Stores, Musical Instrument and Supplies Stores, Usage, Internet services, Telecommunications systems, Electronic commerce, E-commerce, Company internet strategy, Sound recording industry, Recording industry, Company marketing practices, Compact discs, Columbia House, Company services, World Wide Web, Digital recording, Digital sound recording, BMG Music Publishing Australia Proprietary Ltd.

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Makeup brands take note as day spas sell cosmetics

Article Abstract:

Cosmetics companies take note as day spas sell cosmetics. Day spa operators say retail sales of cosmetics and other beauty products account for up to 60% of their revenues. The spas offer massages, pedicures and body wraps. "When people leave, they're in a very relaxed and shoppable mood," says Marcia Kilgore, owner of Bliss Spa. Established cosmetic companies are now creating their own versions of the day spa in department stores. Estee Lauder Cos. offers a promotion where women are treated to hand massages and facial masks at certain Clinique counters. Avon is planning to open a day spa in New York City's Trump Tower.

Comment:

Makeup brands take note as day spas sell cosmetics

Company Planning/Goals, Toilet Preparation Manufacturing, Channels of Distribution, Perfumes & Colognes, Point-of-Purchase Displays, Fragrances (Toiletries), Article

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Live Aid's Geldof is mixing music with promotion at new marketer

Article Abstract:

Rock singer and businessman Bob Geldof, founder of the 1980's Live Aid concert to raise funds for victims of famine in Africa, has started his own events-marketing company Ten Alps Communications which is based in London, England. The company has its own production facility and intends to offer marketing services including TV and radio shows, print and poster ads, as well as events online and off.

United Kingdom, Marketing/Advertising Methods, Management, Marketing industry, Geldof, Bob, Event marketing, Ten Alps Communications

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