Eddie Bauer's windows add electronics

Article Abstract:

After Eddie Bauer got advice from University of Indiana business students, the retail store installed electronic window posters which would alternate to different demographic groups, depending on the time of day. Sales jumped 56% at the Bloomington, Indiana store and Eddie Bauer contracted Pioneer New Media Technologies for plasma screens, using HDTV format. Visual Circuits provides the technology to store and change the images. The screens cost about $40,000 per store, but the 405-store-chain is happy to cusomize it's marketing efforts. Equipment is also used to count shoppers and monitor any conversion to sales.

Marketing/Advertising Methods, Retail Stores, Innovations, Retail industry, Retail trade, Display devices (Electronics), Contracts, Information display systems, Clothing stores, Show-windows, Show windows, Eddie Bauer Inc., Pioneer New Media Technologies Inc.

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Rite Aid's rapid expansion poses problem for chain

Article Abstract:

In just a two-year period, Rite Aid Corp. has made major acquisitions in an effort to turn itself into a national chain. The company must now remodel the wide variety of stores that it acquired in those deals. Rite Aid must remodel the stores quickly enough in order to continue to compete with its industry rivals. The company's revamping becomes more important because of the growing competition in the drugstore sector and pharmacies' tight profits.

Comment:

Must quickly remodel the wide variety of stores that it acquired in deals in order to stay competitive

Company Planning/Goals, Pharmacies and Drug Stores, Drug Stores, Drugstores, Rite Aid Corp., Article

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Target aims at younger shoppers on MTV

Article Abstract:

Viacom's MTV has made a marketing deal with Target Stores for the "MTV's Spring Break 1999" campaign. MTV reaches the group Target wants to target with fashion ads, 12-24 year olds. This arrangement is a first for MTV. The cable network designed some merchandise of its own that will be advertised as available in Target stores. Terms of the deal were not disclosed.

Comment:

Spring Break 1999 deal made with MTV

Cable Television Systems, Cable Networks, Television, Cable and other pay TV services, Advertising Activity, Self Promotion, Demographics, Cable television broadcasting industry, Cable television, Advertising, Abstract, Target Stores Inc., MTV Networks Inc.

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