Enlarged United Air faces marketing challenge in deal

Article Abstract:

If the planned merger of United Airlines and US Airways goes through, the combined airline will face the challenge of convincing consumers that the enlarged airline benefits them as much as it benefits shareholders. One expert advocates getting rid of the US Airways name, while another cautions that United should be careful of how quickly it changes the US Airways name on its airplanes, should make sure that a real qualitative change is at core of any visible changes.

Acquisitions and mergers, Criticism and interpretation, JetBlue Airways Corp., US Airways Inc.

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Corporate crisis ads draw chilly reviews

Article Abstract:

Faced with tire recalls, both Ford and Firestone are using print and TV spots to reassure customers. United Airlines is doing the same, apologizing for flight delays and cancellations. The ads feature CEOs stating what the companies are doing to address the problems.

Motor vehicles and car bodies, Automobiles, Automobile Manufacturing, Public affairs, Corporate Images, Spokesperson, Tire Manufacturing (except Retreading), Tires and tubes, Tires & Tubes, Statistical Data Included, Management, Evaluation, Automobile industry, Ford Motor Co., Customer relations, F, Tires, Tire industry, Bridgestone/Firestone North American Tire L.L.C., Product recalls, Corrective advertising

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'Station domination' takes over transit

Article Abstract:

The captive commuter in the transit station is now the fresh victim in what has been coined, "saturation bombing" of advertising. Station displays can be beautiful and smart and can also banish all competition. TDI Worldwide advertisers $200,000 a month for the World Trade Center in New York. Other advertisers are booked through February 2000. Today, there are 138 messages at the World Trade Center from just a single advertiser.

Marketing procedures, Advertising and Related Services, Advertising services, Commuters, Transit advertising, TDI Worldwide

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