Evaluating the potential of interactive media through a new lens: search versus experience goods

Article Abstract:

Search/experience goods classification models measure the effects of interactive media, such as the Internet and the World Wide Web, on consumers' information search behavior. Empirical testing of the models shows that with search goods, completeness of the information provided prior to purchase influences consumers' decision while with experience goods, virtual simulation of the performance of a product that translates into search goods also influences consumers' decision to buy. Likewise, perceived costs and benefits of the search play a major role in consumers' search behavior.

Marketing Management, Models, Evaluation, Interactive media, Online searching

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In search of a theoretical explanation for the credit card effect

Article Abstract:

The effect of using credit cards on consumer behavior is explored through an experiment where subjects were asked to value objects and decide on charitable donations.

Commercial Banks, Commercial Banking, Bank Credit Cards, Credit cards

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Representation of numerical and verbal product information in consumer memory

Article Abstract:

The way that consumers store information on products is examined in detail, with a distinction made between verbal and numerical product information.

Management Theory & Techniques, Management, Consumers

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