Ferguson Joins Y&R

Article Abstract:

Ted Bell, the worldwide creative director of Young and Rubicam, has selected Jim Ferguson, formerly of DDB Needham and Leo Burnett, to be the president, chief creative officer at Young and Rubicam, New York. Bell's plan is for Ferguson to continue the existing momentum of the agency and make it the most creative big agency.

Advertising agencies, Executive changes & profiles, Company Personnel, Officials and employees, Young & Rubicam Brands

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AM WAY'S MYSTERY PITCH

Article Abstract:

Amway Corp. is seeking an advertising agency to market a line of food storage containers. The company is focusing on developing campaigns featuring direct response, graphic design, collateral materials and Internet-based items. The company needs an agency to develop a brand strategy for an "upscale or premium" product.

Polishes and sanitation goods, Polishes & Sanitation Goods, Polish and Other Sanitation Good Manufacturing, Soap and cleaning agents industry, Cleaning agents industry, Amway Corp.

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Comcast Puts Creative in Review

Article Abstract:

Comcast Cable Communications is looking into hiring new advertising agency to provide services after disappointing results from TBWA/Chiat/Day. Possible candidates for the account include M&C Saatchi, MK Advertising, Red Tettemer, and The Star Group.

Communications Equipment, Telecommunications Equipment, Communications Equipment Manufacturing, Account Activity, Telecommunications equipment industry, Telecommunications systems, Comcast Cable Communications Inc.

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