Frequent Flyers Cost Business a Bundle

Article Abstract:

Frequent flier mileage bonus promotions build brand loyalty among businessmen for airlines. The marketing program is difficult for companies paying first class tickets to control. The firm pays the high air fare and the individual businessman reaps the personal benefit. Some companies look at the airline bonuses as an extra perk for their employees. Other companies regard the flying bonuses as an abuse.

Marketing, Airlines

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Commodore Takes Off the Gloves

Article Abstract:

Commodore International Ltd. has shifted strategies by changing the management style of its chief executive officer. Marshall Smith, who has recently taken over the job of CEO at Commodore, has experience in manufacturing and finance. Commodore has been able to win market share from Atari. As a result Atari has hired a new CEO to help turn around their company.

Methods, Management, Computers, Microcomputers, Laws, regulations and rules, Digital computers, Corporations

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RCA Drops Disc-Technological Star, Commerical Flop

Article Abstract:

When RCA introduced its videodisc it was predicted to be the product of the year, but financially it was a disaster. The videodisc product lost RCA millions of dollars. The videodisc had great potential as a product, but did not go over well with consumers.

Product information, Videodisks, Videodiscs

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