Imus, Oprah and the literary elite

Article Abstract:

The number of books that are published annually has led to innovative marketing techniques to attract readers. Celebrities Oprah Winfrey and Donald Imus support reading and have made efforts to market books, and other media outlets are marketing books as well. The rise of new outlets has decentralized a central capital for books.

Marketing, Books, Celebrities, Reading

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The more things change...

Article Abstract:

Children's literature has not changed in 50 years, as books have repeated their popularity as generations have aged. The 1947 book 'Goodnight, Moon' is popular even in 1997, as it is remembered by parents and grandparents as a favorite book. Changes in the publishing industry are described.

Analysis, Innovations, Children's literature

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Making book on Oprah

Article Abstract:

Winfrey's on-air book club, where she has been recommending books since Sept. '96, has grown to be the single most influential book marketing tool in TV. Winfrey and her staff are inundated with publisher pleas. Some observers worry she has permanently changed the book market.

Advertising, Book publishing, Criticism and interpretation, Popular culture, Talk shows, Winfrey, Oprah, The Oprah Winfrey Show (Television program)

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