Interdepartmental integration: a definition with implications for product development performance

Article Abstract:

A survey of marketing, manufacturing and R&D department managers was conducted to identify the impact of collaboration and interaction in product development management. The results showed that interdepartmental collaboration had a more positive impact on product development than interaction. They also suggest that managers should first assess their firm's levels of interdepartmental collaboration and interaction to establish effective interdepartmental integration.

Social aspects, Research, Organizational behavior

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Market orientation, interdepartmental integration, and product development performance

Article Abstract:

Market orientation and interdepartmental integration can effect product development performance in a positive way.The article looks at whether or not market orientation and interdepartmental integration equally influence the process or if one does more so than the other.

Organizing Business, Statistical Data Included, Methods, Analysis, Market segmentation, Industrial management, Reengineering (Management)

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Perspective: establishing an NPD best practices framework

Article Abstract:

A strategic framework useful for product development managers to achieve new product development best practices is presented.

Management dynamics, Market Research & Product Development, Usage, Company business management, Strategic planning (Business), Time to market

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