Joint venture would create a new network: an educational channel on cable for children

Article Abstract:

Nickelodeon and Children's Television Workshop announced the formation of a joint venture network called Noggin, the first all-educational cable channel for children. Plans call for the new network to begin operating commercial-free in Jan 1999. Terms of the deal allow both companies to draw from their program libraries, produce some new programs for Noggin and solicit programs from outside producers, according to Nickelodeon Pres Herb Scannell and Children's Television Workshop Pres David Britt. Nickelodeon is the most profitable US cable network, while Children's Television Workshop produces 'Sesame Street' and other prestigious programs. Both companies hope cable operators will carry Noggin in light of negative TV programming that draws a large children's audience, as well as an FCC rule that requires broadcast stations to carry three hours of children's educational programs a week. Noggin will design some programming for preschoolers ages 2 to 5 and some for older children, up to 14.

Cable TV Networks NEC, Management, Joint ventures, Cable networks (Television), Television programs for children, MTV Networks Inc. Nickelodeon, Company joint venture, Sesame Workshop, Noggin L.L.C.

---

Time Warner and CBS in pact on digital TV

Article Abstract:

Time Warner Cable and CBS unveiled an alliance in which 14 CBS-owned TV stations would broadcast digital TV through Time Warner-operated cable systems. The unprecedented agreement surprised observers, who had expected ABC and NBC to reach earlier deals. Some broadcasters and the cable industry have disagreed sharply on the argument that cable systems must offer digital signals during the TV industry's expected lengthy transition from analog to digitized signal broadcasting. Terms call for Time Warner, the second-largest US cable systems operator with 12 million customers, to offer the CBS digital feed in either format. A Time Warner executive said the company expects to provide digitized systems to approximately 70% of its customers by the end of 1999, with the remainder to be completed by the end of 2000. Observers expect CBS to increase its number of digitized stations from the current four to 12 by the end of 1999.

Television Broadcasting, Television broadcasting stations, Alliances, partnerships, Commercial TV Stations, Television broadcasting industry, Licensing agreements, Company licensing agreement, CBS Broadcasting Inc., Commercial television stations, Digital television, Time Warner Cable Inc.

---

Putting the 'M' back in MTV

Article Abstract:

MTV, which gained widespread publicity for shows such as Beavis and Butthead and Singled Out, has decided to steer a course back to its traditional programming base, music. The new strategy, chartered by MTV president Judy McGrath, has produced results as the music television's Nielsen rating began to rise with its primary audience. Industry analysts said that MTV's net revenues are projected to increase to $522 million in 1998, compared to last year's net revenues of $473 million, while advertising revenues would be in the 20% range.

Comment:

MTV president Judy McGrath has guided company back to its traditional programming base, music

Strategy & planning, Company Planning/Goals, MTV Networks Inc., Article

Similar abstracts:

• Abstracts: Swiss bankers face a determined opponent. Special deals for special people. Sanctions threatened over Swiss accounts
• Abstracts: Buyer to revive 2 popular on-line magazines. The Internet magazine Salon gets a new address and plans its first extensive marketing campaign
• Abstracts: Information and volatility futures and spot markets: the case of the Japanese yen. The dual listing of stock index futures: arbitrage, spread arbitrage and currency risk
• Abstracts: Variability reduction through operations reversal. Modelling the costs and benefits of delayed product differentiation

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.