Leo Burnett is reorganizing itself on two fronts

Article Abstract:

Privately held Leo Burnett Company is reorganizing and shifting their executives. Chief executive Richard B. Fizdale, the man who credited with winning accounts and establishing a global plan after the glum business year of 1997, is relinquishing his role. He will remain chairman in an amiable exchange, and chief operating officer Roger A. Haupt will assume Fizdale's duties. The harmonious change comes with the decision to sell 10% of the agency to Dentsu Inc. Leo Burnett will also form Leo Group holding company, but the agency will continue to remain private.

Executive changes & profiles, Agencies, Human resource management, Appointments, resignations and dismissals, Leo Burnett Company Inc., Fizdale, Richard B., Haupt, Roger A.

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Marketing and the mob; a marriage of convenience now a Madison Avenue favorite

Article Abstract:

Despite the undercurrents of violence and the negative stereotyping of Italian-Americans, companies are embracing organized crime imagery in their advertising campaigns. Ad agency executives can sell the idea because familiar iconography promotes contentment among consumers. With the popularity of mobsters in film and television, advertising jumped aboard, with the challenge of presenting wiseguy culture in an original way.

Marketing procedures, Marketing, Influence, Contracts, Organized crime, Mafia, Gangster films, Gangster movies

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