Little miss marketing

Article Abstract:

Kylie Minogue's transformations, from soap star to pop diva, have carefully added to her great success. In less than 20 years Minogue has amassed a personal fortune estimated at 34 million dollars and has established herself as a shrewd businesswoman firmly in control of her worldwide interests, popularly dubbed as Kylie Inc.

Businesswomen, Minogue, Kylie

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Branding value

Article Abstract:

Some of the private companies like Inghams Enterprises and Linfox have become synonymous with their brand names. The benefits they reap from this correlation are discussed and compared vis-a-vis the other companies that do not use the company's name as their brand name.

Organizational nomenclature, Private companies, Names, Brand image

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Marketing reinvented

Article Abstract:

Suggestions like innovative marketing strategies, for ensuring that the company stays ahead in the competition are presented. The management of consumer preferences is also discussed in this context.

Market share, Venture Analysis, Innovations, Business enterprises, Consumer preferences, Company market share, Customer relations

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