'Living our brand'

Article Abstract:

Steve Lawson, head of sponsorhip and events for Vodafone Australia is of the opinion that corporate executives and their elite clients attend a number of business events in a year, which offer the same food and beverages. In order to make an impression, the event must have something unique like the events sponsored by Vodaphone. It may be noted that Vodaphone sponsors events like Gravity games, motor racing, and manicures apart from corporate hospitality events and sit down dinners.

Marketing procedures, Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Executive changes & profiles, Analysis, Officials and employees, Cellular telephone services industry, Marketing, Cellular telephone services, Beliefs, opinions and attitudes, Company marketing practices, Wireless telecommunications service, Business entertaining, Vodafone Holdings Australia Proprietary Ltd., Lawson, Steve

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Stress less

Article Abstract:

The need for business executives to measure the factors that impact job stress is examined.

Job stress

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