Macquarie puts on a friendlier face

Article Abstract:

Issues are presented concerning the marketing policy of the Macquarie Bank which has resulted in a 5-million Australian dollar advertising campaign. The bank hopes to attract retail and private customers.

Advertising campaigns, Company Profile, Macquarie Bank

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Rise of the cybersenior

Article Abstract:

Issues are presented concerning the growing interest of people over 50-years-of-age in the internet and online services. The marketing strategies which are applied to these consumers are discussed.

Aged, Elderly, Online services, Internet services, Influence

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A survival kit for the hard times

Article Abstract:

Issues are presented concerning the action which can be taken by the management of business enterprises during recession. These include cashflow, sales, marketing budgets, and employee redundancy.

Economic aspects, Cover Story, Business enterprises, Layoffs, Downsizing (Management)

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