Managing the new product development process: strategic imperatives

Article Abstract:

The management of new product development requires two important objectives, namely, reduction of time-to-market or cycle time and harmony between customer needs and product characteristics. Several strategies are involved in new product development such as enhancement of corporate strategic intent, management of portfolio at different stages of development, employment of strategic alliances for technological knowledge, careful selection of alliance partners and involvement of suppliers and customers in the development process.

Methods, Product management, New products, Product introduction

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Building collaborative cross-functional new product teams

Article Abstract:

Cross-functional teams have become important and preferred structural arrangement in the new product development processes of high technology firms. While these teams have enhanced product development processes, not all of them work as expected. Research on high technology firms indicate that team behavior is not easily learned and is not a result of membership in teams. Some cross-functional teams have transformed themselves to develop collaborative behaviors while inculcating commitment to a common goal.

Work groups, Teamwork (Workplace)

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Is the customer always right?

Article Abstract:

A recent study showed that listening to customers can undermine the product development efforts of companies. Firms that concentrate on customer-defined technologies prevent themselves from developing products which are not demanded by their customers. Thus, firms intent on becoming market leaders should sometimes ignore customer demands and pursue products that go beyond customers' expectations.

Customer Relations

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