Marketers, be prepared!
Article Abstract:
Alternative dispute resolution (ADR) agreement decreases the legal costs of business, and time in resolving litigation. The benefits of alternative dispute resolution (ADR) program for consumer sales are discussed. Some of the features of the ADR agreement for marketers are outlined.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Bringing science to sales
Article Abstract:
The significance of the return on sales investment (ROSI) analysis in enhancing revenues for an organization is examined.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Learning by doing
Article Abstract:
The methods adopted by companies for managing brand equity are described.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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