Measuring brand health to improve top-line growth

Article Abstract:

Brand health is shown to be correlated with sales, according to a survey of 7,000 consumers on 11,000 customer-provider relationships in the US economy . Consumers perceived companies as neglecting brand management . Ways of effective brand management a re discussed.

Influence, Surveys, Report

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Finding the right job for your product

Article Abstract:

The trends of the promotion of products and services by companies are described. The need for marketers to understand the needs of customers while promoting products and services is discussed.

Forecasts, trends, outlooks, Marketing procedures, Services information, Targets & Markets, Venture Analysis, Services, Forecasts and trends, Market trend/market analysis, Business enterprises, Consumer preferences, Target marketing

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Understanding the dynamics of value-driven variety management

Article Abstract:

Strategies for effective management of various products in order to maximize the overall profits of an organization are discussed.

Corporate Profits, Management dynamics, Management, Profit, Profits, Company business management, Product lines

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