BT taps St. Luke's to woo youth market

Article Abstract:

London ad agency has created a music and film Web site, getoutthere.bt.com, for British Telecommunications. BT is trying to build brand awareness among younger consumers. It budgets about UK120 mil for all its ad efforts. St. Lukes was began in 1995 by former Chiat/Day employees. The agency of record, Abbot Mead Vickers has had the BT account since 1995.

United Kingdom, Telecommunications, Use of services, New orders received, Telephone Communication, Advertising Activity, Account Activity, Demographics, Statistical Data Included, Economic aspects, Telecommunications services industry, Telecommunications industry, Contracts, British Telecommunications PLC, Teenage consumers, St. Luke's Communications Ltd., Abbot Mead Vickers

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Siemens woos youth with new attitude

Article Abstract:

Siemens is set to launch a $73.6 million print, display and TV campaign, aimed at youth, for its SL45 phone with MP3 player. The ads will stress emotional appeal, rather than emphasizing the product's new features.

United States, Diversified Companies, Germany, Campaigns, Advertising, Siemens AG, Wieden and Kennedy Inc.

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