Organizational legitimacy and retail store patronage

Article Abstract:

A study on the effects of a retailer's symbolic acts such as community charities, frontdoor greeters and patriotic displays, on consumer preference is presented. In the retail industry, consumer patronage is measured from store choice. Consumers patronize stores that are easier to go to and offer lower prices. However, the impact of symbolic actions can influence store choice better than previously viewed determinants. Retailers can enhance loyalty if they relate to community norms.

Research, Customer service

---

A transaction approach to understanding and managing customer equity

Article Abstract:

A study to develop the concept of customer equity in the retail trade is presented. Customer equity is the value of resources, such as prepaid products or services, invested by customers in a particular retailer. Customer equity could be assessed by developing equity scales and customer profile surveys. Retailers should examine their customer relations to develop long lasting financial and social investments.

Consumer behavior

---

How relational norms affect compliance in industrial buying

Article Abstract:

The degree of relational norms affects the dependence-compliance relationship of suppliers and buyers. An experimentation of 147 purchasing managers reveals that high relational norms positively affects the dependence-compliance relationship of suppliers and buyers. On the other hand, the compliance of a buyer does not increase despite the presence of dependence whenever low relational norms exist.

Customer Relations, Industrial suppliers, Purchasing agents

Similar abstracts:

• Abstracts: Organizational capacity for change and environmental performance: An empirical assessment of Bulgarian firms. The role of price - matching characteristics in influencing store loyalty
• Abstracts: SBU strategies, corporate-SBU relations, and SBU effectiveness in strategy implementation. The interplay between exploration and exploitation
• Abstracts: Negotiation, email, and Internet reverse auctions: how sourcing mechanisms deployed by buyers affect suppliers' trust
• Abstracts: An empirical investigation of the linkages among relationalism, environmental uncertainty, and bureaucratization
• Abstracts: Avoid Getting Stung By An Internet Scam. High Time To Swat The Millennium Bug. Lighting a torch for small firms

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.