Over 55: Growth Market of the '80s

Article Abstract:

Due to the declining birth rate, those fifty-five and older, account for a larger percentage of the population, and marketing divisions of companies should look to this group and their buying power. Doctor Allan, a psychologist and marketing consultant, shoots down some old myths about the elderly; namely, they are not suffering from poverty, but actually account for one-third of the wealth of the country. Also, they do spend more money than previously was believed - about $160 billion on consumer goods in 1973. Cosmetic firms are developing products for the over-fifty-five. Tourism is romancing and winning this group who have the money and the time to vacation.

Aged, Elderly, Statistics, Business enterprises

---

FOR JOGGERS, SPECS IS IN THE RUNNING

Article Abstract:

JIM SHAPIRO AND AL SPECTOR STARTED WITH A GROUP OF BOSTON AREA DISCOUNT OUTLETS SELLING B QUALITY NAME BRAND SHOES. THEY USED THIS BASE TO MOVE INTO THE MANUFACTURE AND SALES OF QUALITY SPORTS SHOES PRICED LOWER THAN THE OTHER BIG NAMES. THE SUCCESS OF SPECS IN ATHLETIC SHOES HAS LED THEM INTO THE SPECIAL RUNNING SHOE FOR SERIOUS RUNNERS.

Prices and rates, Sports, Product lines

---

A marketing plan you can design

Article Abstract:

Owners of small businesses can develop their own marketing plan, a process that involves assessing the product or service and determining the target market and how to reach it. Eight steps for developing a market plan are described.

Small business

Similar abstracts:

• Abstracts: The performance measurement of cause-related marketing by balance scorecard. An empirical evaluation of performance measurement systems for total quality management
• Abstracts: A microeconomic model of the focused factory-vertical integration strategic decision problem. Decision making in a standby service system
• Abstracts: A danger to the economy. Good policy cast in a bad light. Investors go global
• Abstracts: Benchmarking background of forecasters. Updating your forecasting system: Wisconsin Tissue's experience. How to prepare, report and present forecasts: Cleco Power's experience
• Abstracts: The power of emotional appeals in promoting organizational change programs. Improving the creativity of organizational work groups

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.