Fashion magazines are bulging with ads

Article Abstract:

A recent study has found that most women's fashion magazines have experienced a dramatic rise in the percentage of advertisements as competition between advertisers heats up. Advertisers, which have begun to purchase larger ads and multipage ads, sometimes are paying more than 20% compared with ad prices three years ago. The study reports that up to three-quarters of many women's fashion magazines are filled with advertisements, such as Vogue, which has filled 77% of its pages with advertisements.

Comment:

A recent study has found that women's fashion magazines have experienced dramatic rise in the percentage of advertisements

Forecasts, trends, outlooks, Periodical Publishers, Women's Periodicals, Print Media, Women's magazines, Article

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Amelia Earhart, Rodent hair: happily, just memories

Article Abstract:

A year in the life of U.S. consumer advertising proves memorable, and forgettable, and questionable. A rundown includes: Apple's "Think Different" campaign; Ford's sponsorship of Time magazine's environment series; Reader's Digest and pharmaceutical editorial/advertising content; liquor ads in the airline magazines; Miller Lite ad campaign by Fallon McElligott; MacManus Group vs. Gateway Computer in a legal dispute; Young & Rubicam went public; and the Wells Rich Greene acquisition by Omnicom.

Marketing procedures, Marketing/Advertising Methods, Advertising, Advertising and Related Services, Campaign Effectiveness, Agency Planning/Goals, Consumer Attitudes, Consumer Advertising, Analysis, Marketing, Advertising agencies, Abstract, Consumer goods

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