Pepsico to pay $3.3 billion for Tropicana

Article Abstract:

Pepsico, in its largest acquisition yet, will buy the Tropicana juice interests of the Seagram Company for $3.3 billion in cash. The deal offers new competition to rival Coca-Cola Company, which owns Minute Maid, leading both beverage companies to claim that they are the world's largest branded juice company. Tropicana will terminate plans for a public offering of stock, which had been designed to help the company pay for its $10 billion acquisition of polygram NV. The price of the Tropicana sale is triple what Seagram paid 10 years ago to Beatrice Company.

Comment:

Will buy the Tropicana juice interests of the Seagram Company for $3.3 billion in cash

Asset sales & divestitures, Acquisitions & mergers, Frozen Fruit, Juice, and Vegetable Manufacturing, Frozen Fruits & Fruit Juices, PepsiCo Inc., Tropicana Dole Beverages North America

---

Pepsi-Cola North America hopes its overhaul will sweeten relations with stores and consumers

Article Abstract:

Pepsi-Cola North America is taking giant strides to improve its relationships with consumers and with stores that sell Pepsi products. Bottling will be separate much like Coca-Cola's structure. That change should make all the others easier, e.g. promotion of the new diet drink, Pepsi One, management realignment, refocusing brand marketing and strategies and promotions, as well as innovations. Speculators say the bottling group will go public sometime in 1999.

Marketing procedures, Television, Bottled and canned soft drinks, Campaign Launched, Marketing, Abstract, Soft drink industry, PEP, Carbonated beverages, Pepsi-Cola North America

---

New Pepsi drink to use special sweetner

Article Abstract:

A soft drink artificial sweetner, called Ace-K, has been approved by the Food and Drug Administration. Pepsico Inc. said that it would introduce a new diet cola drink throughout the US in October 1998 that will contain Ace-K and aspartame. Aspartame is also known as Nutrasweet or Equal. The release of Ace-K has been widely anticipated since 1996. The sweetner will extend the shelf life of diet soft drinks.

Comment:

To use Ace-K artificial sweetner in its new diet cola

Product information, New Products/Services, Pepsico Inc.

Similar abstracts:

• Abstracts: A checkbook for computers is planned. Selling soap without the soap operas. Selling soap without the soap operas; mass marketers seek ways to build brands on the Web
• Abstracts: Merrill Lynch to pay $437.1 million to resolve claims by Orange County. Court dismisses suit against Bear Stearns
• Abstracts: Imaginative supplements help a pair of magazines build relationships with marketers. A new spot for Chanel No. 5 dabs on some sex and surrealism
• Abstracts: GM is closing rest of North American operations. GM seeks broad agreement in Flint strike talks
• Abstracts: American Air, British Air willing to delay alliance to win support. American Air raises leisure fares 4% except in hubs served by Northwest

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.