Personality-and-culture: the case of national extraversion and word-of-mouth

Article Abstract:

A study is conducted on personality-and-culture approach to examine differences in customer behavior and product choices in cross-cultural markets. The impact of national and cultural character on consumer behavior is also analyzed.

Public affairs, Social aspects, Analysis, Influence, Brand choice, Consumer preferences, Multiculturalism, National characteristics, World market, International markets

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Personality-and-culture: the case of national extraversion and word-of-mouth

Article Abstract:

A cross-cultural research is conducted to examine the impact of personality and cultural issues on consumer behavior. The results of the study help businesses in refining international marketing strategies.

Science & research, Consumer Behavior, Research, Social structure, Consumer behaviour, International marketing

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Personality-and-culture: The case of national extraversion and word-of-mouth

Article Abstract:

One advantage of the recently revitalized opersonality-and-cultureo paradigm is its capacity to describe both individual- and culture-level differences.

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