The public's trust in nonprofit organizations: the role of relationship marketing and management

Article Abstract:

Public trust in nonprofit organizations has been eroded due to actions of managers in transactions between the organization and the public. This trust must be maintained and strengthened by nonprofit organizations as this is central to their operation. Methods on how to do this are explained.

Management dynamics, Public affairs, Public Relations Methods, Management, Public relations, Company business management, Company public relations, Report

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Valuing the cause marketing relationship

Article Abstract:

In cause marketing, a part of the revenue goes to the nonprofit firm. An attempt to consider cause marketing, with equal importance being given to both the for-profit and nonprofit firms, is made.

Financial management, California, Finance, Company financing

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Transferring "marketing knowledge" to the nonprofit sector

Article Abstract:

The limited use of marketing concepts and tools in the nonprofit sector is discussed. Strategies for promoting cross-sector transfer of marketing knowledge are presented.

Marketing procedures, Company marketing practices

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