Plan not to plan

Article Abstract:

Business houses can no longer stick to their traditional ways of planning as markets are changing very rapidly. Most of the companies now plan for short term and innovation has become the key word. The skills needed to capture the small pocket of customers rather than developing an over all strategy is a whole lot different as timing plays a crucial role. Modern methods of marketing are also discussed.

Marketing Management, Administration of Marketing, Customer relationship management

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Not just surviving, thriving

Article Abstract:

A research on fast growing companies conducted by Monash University is discussed. It is observed that contrary to all expectations, most fast companies are active and successful and very few of them become spectacular failures after spectacular success.

Growth, New business enterprises, Startups, Company growth

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Change agents

Article Abstract:

The evolving techniques used by fast-growing companies to meet their clients future needs are analyzed. Market intelligence is required for companies to evolve, which can be gained in the numerous mentioned ways.

Industry forecasts, Market development

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